At the center of SCAG’s Go Human is a regional safety advertisement campaign, which encourages drivers to slow down and watch for people walking and biking.
Based on data from SCAG, people who walk and bike experience a disproportionate share of serious injuries and fatalities in traffic crashes. The safety campaign focuses on driver speeds, one of the systemic factors that contribute to roadway danger.
The campaign is driven by local partners, including local agencies, non-profits, and community-based organizations, who work with SCAG to extend the reach of the campaign.
Explore opportunities to join the campaign for traffic safety.
Bring Safety Materials to Your Community
SCAG co-brands its Go Human safety advertisements with partner logos and provides them at no cost. Local jurisdictions, agencies, non-profits, and community-based organizations can request print or digital material.