Go Human 2022 Year In Review
In 2022, Go Human provided resources to communities across the SCAG region, prioritizing those that have been disproportionately impacted by traffic violence. Emphasizing community-led storytelling, Go Human funded and amplified local groups and agencies working to improve safety in their neighborhoods. Throughout 2022, the Go Human program engaged more than 800,000 people and 46 jurisdictions in 26 Mini-Grant Projects, 20 Kit of Parts safety demonstrations, and the distribution of more than 11,000 safety messaging materials.
Below are highlights from 2022.
Mini-Grants Projects
Through the Mini-Grants Program, Go Human distributed more than $350,000 to 26 projects across the region’s six counties to implement innovative traffic safety and community engagement tactics. This program reached over 300,000 people through projects like temporary safety demonstration projects and youth-led walk audits, and public art. Awardees also provided more than 600 bicycle helmets with helmet fitting guides to residents. To learn more about this year’s projects, click the button below and explore the Go Human Mini-Grants StoryMap.
The Kit of Parts Lending Library & Temporary Safety Demonstrations
Through its Kit of Parts lending library, Go Human loaned materials to local jurisdictions and partners to temporarily showcase safer streets, with pop-up parklets, artistic crosswalks and protected bike lanes.
Safety Demonstration Projects: From Pop-Up to Permanent
Demonstrations that use the Kit of Parts are often leveraged to collect community feedback about the proposed improvements that can help these safety features move toward permanent implementation. This year, two jurisdictions moved toward permanent implementation of safety features.
- In Laguna Niguel, after temporarily demonstrating the artistic crosswalk and gathering student-created designs, the City is now selecting an artist to implement a permanent crosswalk mural.
- In Long Beach, after deploying the Kit of Parts’ curb extensions for a demonstration, Arts Council for Long Beach will use a Bloomberg Asphalt Arts grant to permanently install curb extensions in the Washington Neighborhood.
Moving Beyond the SCAG Region: A Statewide Lending Library for Projects Across the State
Go Human partnered with the Active Transportation Resource Center (ATRC) from Caltrans to expand the Go Human Kit of Parts and make it accessible to partners across the state of California
The Pilot Partnership Program supported three jurisdictions, with support from local community partners, to host temporary safety demonstration projects with the goal of conducting community engagement that may be incorporated into a future Active Transportation Program (ATP) application or other grant opportunity. Jurisdictions include:
- Paradise, CA
- Los Banos, CA
- Fresno, CA
Go Human Kit of Parts Artistic Crosswalk Demonstration in Paradise, CA
Communications & Storytelling Campaign
This year, Go Human implemented a Safety Storytelling Campaign: Go Human partners and their communities shared stories about the impacts of traffic violence and their work to make change. Storytelling included videos, speaker spotlights, blog and social media posts, and a Traffic Safety Pledge Drive to celebrate National Pedestrian Safety Month.
Co-Branded Safety Messaging Materials
The Go Human Advertisement Campaign, using human-centered imagery to put a face on traffic safety, targeted drivers with reminders to slow down and watch for people walking and biking. Go Human distributed more than 11,000 safety messaging materials to more than 25 schools, cities, community organizations, and regional agencies, including customized messaging to reflect unique community needs. The campaign also partnered with two transit providers, SunLine and Omnitrans in San Bernardino County and Riverside County to create and place full-side ads on near-zero emission and hydrogen fuel cell buses using Go Human creative, generating more than nine million impressions.
Looking Ahead to 2023
Go Human will continue to support neighborhood- and community-level safety and engagement strategies in 2023! Planned activities include:
- Storytelling Campaign, communications efforts to center the voices and experiences of communities most impacted by traffic violence and who are working to address traffic safety.
- Traffic Safety Pledge Drive, with more opportunities for people that pledge to engage with the larger cohort of Safety Pledge signatories.
- Go Human Community Hubs, virtual and physical hubs for resource delivery and localized community development and leadership.
- Safety Demonstration Projects, expanding the reach of our Kit of Parts Lending Library.
- Co-Branded Safety Advertisements, print and digital graphics provided at no cost to jurisdictions in the SCAG region.
Follow SCAG’s Go Human campaign on Facebook, Twitter, LinkedIn and Instagram and sign up for our newsletter to make sure you receive the latest details about upcoming events, campaigns, and opportunities. For questions or to request resources, please reach out to us at gohuman@scag.ca.gov.